The violet gold
Pure lavender, grown in the unspoilt fields of Moldavia and finished in Italy. One prized variety, kept pure from field to bottle.
A small, considered range
Four ways to bring the calm of a lavender field into ordinary moments.
Pure Lavender Essential Oil
10ml of pure Lavandula angustifolia. A few drops to scent and soften any moment.
Lavender Pillow Spray
A light mist to bring calm to your pillow and your evening wind-down.
Lavender Hand Sanitiser Gel
Cleanses and refreshes the hands, with the soft scent of real lavender.
Lavender Essentials Gift Set
Our oil, pillow spray and hand gel together, boxed and ready to give.
Grown in Moldavia, made in Italy
In Moldavia, the growers call lavender the violet gold. Ours comes from one prized variety, raised in fields kept free of chemicals and heavy industry, then distilled within a day and finished in Italy. That is all that goes in. Just the violet gold, kept pure.
Read the full storyPurity you can trace
Single-origin
One variety, one place. Never an anonymous blend.
Remarkably low camphor
A genuine marker of fine lavender, confirmed by lab analysis.
Distilled within 24 hours
Cut and distilled the same day to hold the fragrance.
Made in Italy
Finished and bottled with care.
The people behind the bottle
Two e-commerce entrepreneurs, Dragos Nistor and Alexander Jordan, with content created by Velena of Velena Lifestyle. Provenance over volume, wellbeing over hype.

Dragos Nistor
Co-Founder
Alexander Jordan
Co-Founder
Velena
Content CreatorJoin the field notes
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